After the latest season of The Bachelor or Bachelorette comes to an end, many of the contestants go on to become lifestyle influencers. This means that they earn their living through paid social media posts. AT&T Savings was curious how much former contestants from The Bachelor make per post, so, they conducted a study to find out. Here's what they discovered.
AT&T Savings sifted through The Bachelor contestants from seasons twenty-three and twenty-four—the most recent seasons—with public Instagram accounts. This includes popular Bachelor Nation members such as Hannah Brown and Madison Prewett. From there, they consulted the Influencer’s Marketing Hub to find each contestant’s average like rate, estimated engagement rate, follower count, and estimated earnings per post. Then AT&T turned to Cabletv.com and Bustle to determine how much each contestant’s Instagram following had increased during their respective season. According to their findings, the average percentage follower increase of each contestant from the start of a season to the end was a massive 11,403%.
Since influencers are paid based on their follower count and engagement rate, AT&T Savings was able to analyze their current estimated earnings. All data was based on the follow and engagement rate each contestant had prior to the show. Hannah Brown—who also starred on her own season of The Bachelorette—is estimated to earn the most out of all the former contestants. AT&T Savings estimates she earns an average of 5,260-$8,767 per post. Caitlin Clemmons and Cassie Randolph follow Hannah with an estimate $3,418-$5,697 per post. The graphic below details how much the other contestants earn per post.
Here are some other interesting findings from AT&T's study:
- Hannah Brown, a fan favorite in season twenty-three, averages anywhere from $5,260–$8,767 per sponsored Instagram post. With 2,600,000 followers, she has the most followers of any contestant from the past two seasons, and she has the highest number of average likes (292,988).
- Madison and Hannah Ann, the final two contestants on The Bachelor season twenty-four, may have been neck-and-neck for Peter’s heart, but Madison’s average likes count of 211,096 was more than double Hannah Ann’s (100,274).
- By the end of the season, almost every contestant onThe Bachelor season twenty-four had over 3,000 Instagram followers, qualifying them as micro influencers (typically someone with anywhere from 3,000 to 50,000 followers). Small creators, as they’re dubbed, can earn anywhere from $100 to $2,000 per post, plus brand products and swag.
- Victoria Fuller, a contestant on season twenty-four, currently has the highest estimated engagement rate of any contestant from either season (13.8%). She has a higher engagement rate than Madison Prewett (11.73%), even though Madison was the favorite to win and Victoria was the season’s villain.
- After each season of both The Bachelor and The Bachelorette, many Bachelor alums move to the greater Los Angeles, CA, area. Hannah Ann moved to LA after her season, Cassie Randolph followed Colton Underwood, and Becca Tilley planted her roots there too.
Photo: Getty/AT&T Savings